A good web design will attract many clients to your company or business. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. The leads that you use in your website should be straightforward and should not be complicated to the viewer. Including name, phone number and email in the forms might be too much. By including all this most of the client will not respond in filing the fields. Zanes Law efficiently uses this idea to improve the client response performance.
One goal, one button policy. This is also the same as attention ratio For every page it should have one goal. For instance “sign up for free consultation” as the button when you add any additional information to this button it will lose the attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotive copy. It is a misconception that law websites should be filled with law describing terminologies. The website should show professionalism but should also have some emotions in it. Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. With The help of this strategy Zanes Law has been able to gain more reliable client.
It is important to add social interaction to your site. Including reviews and testimony from clients will be of much help to you to gain trust from new customers.
It is a great idea to optimize your website for search engines. You should be very careful with the backlinks that you use. Use the links that are friendly to search engines.
Avoid sending you law clients to the home page. Many people will go against these. You should consider driving more traffic to a specific product rather than specific product this will help you increase the sales. Zanes Law has greatly benefited from this kind of approach.
It is healthy to keep your blogs active. Taking an example image of a potential client who visits your page and notices that you have not been posting anything there this will make the client thinks otherwise see the rate at which Zanes Law post its blogs.
Last but not least avoid stock images. Always go with interesting and original photographs like the Zanes Law.